Portfolio
I've carried that insight from my first job at Phillips Media Games producing interactive narrative games, through to website development as a freelance writer/producer/designer, and eventually to Mattel where I designed and developed connected toys and AI-enabled experiences for globally recognized brands. Although my portfolio puts the technology front and center, the guiding tenet in every product I work on is to make sure the audience never thinks about it at all.
Download Résumé ↓The work below reflects different levels of involvement -- from hands-on writing and design to leading the teams that built these experiences to light-touch advisory.
Long before it became a buzzword, AI enabled personalized experiences and playful interactions. As AI evolves, we're discovering new and novel ways to employ it as a tool to expedite unwieldy processes and lower production costs.
The concept of virtual collectibles has challenged traditional notions of ownership. While the bubble may have burst, the insights still resonate. When digital can deliver something physical, people are willing to engage.
From applying virtual makeup to turning your real-life surroundings into a gamescape, AR-enhanced customization and gaming can deliver a whole new kind of magic. Humble brag: these examples came out years before filters became a thing.
The key to designing a physical/digital product is to understand that, while it may have two parts, it's still one experience.
Screen-based play is best when it's encouraging creativity, teaching skills, and inspiring the imagination.
Before any of the above, there was this: early experiments in what storytelling could look like when the audience makes choices.