Portfolio

When technology is doing its job, nobody's thinking about it.

I've carried that insight from my first job at Phillips Media Games producing interactive narrative games, through to website development as a freelance writer/producer/designer, and eventually to Mattel where I designed and developed connected toys and AI-enabled experiences for globally recognized brands. Although my portfolio puts the technology front and center, the guiding tenet in every product I work on is to make sure the audience never thinks about it at all.

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Selected Work

The work below reflects different levels of involvement -- from hands-on writing and design to leading the teams that built these experiences to light-touch advisory.

Artificial Intelligence

Long before it became a buzzword, AI enabled personalized experiences and playful interactions. As AI evolves, we're discovering new and novel ways to employ it as a tool to expedite unwieldy processes and lower production costs.

Web3 / Blockchain

The concept of virtual collectibles has challenged traditional notions of ownership. While the bubble may have burst, the insights still resonate. When digital can deliver something physical, people are willing to engage.

Augmented Reality

From applying virtual makeup to turning your real-life surroundings into a gamescape, AR-enhanced customization and gaming can deliver a whole new kind of magic. Humble brag: these examples came out years before filters became a thing.

Barbie® Digital Makeover Mirror
2013
Barbie® Digital Makeover Mirror
AR-powered beauty toy letting kids apply virtual makeup in real time.
Barbie™ A Fairy Secret App
2011
Barbie™ A Fairy Secret App
Mobile AR gaming experience tied to the Barbie film.

Connected Play

The key to designing a physical/digital product is to understand that, while it may have two parts, it's still one experience.

Barbie® Video Girl
2010
Barbie® Video Girl
Fashion doll with embedded video camera and companion video editing software. Featured in the 2023 Barbie Movie. Nuremberg Toy Fair "Toy of the Year" · Oppenheim Toy Portfolio Platinum Award.
Barbie® Digital Nail Printer
2009
Barbie® Digital Nail Printer
Companion software featuring 1,000+ nail designs for a tech-enabled nail printer.
Barbie® Photo Fashion
2012
Barbie® Photo Fashion
Companion software for digitally customizable fashion doll. Parenting Magazine "Best in Play 2012" · Oppenheim Toy Portfolio Platinum Award.
Barbie® Designable Hair
2011
Barbie® Designable Hair
Companion software for customizable hair extensions. Oppenheim Toy Portfolio Platinum Award.
Monster High® Monster Maker
2014
Monster High® Monster Maker
Digital-to-physical customization tool enabling fans to design and print their own Monster High creations.
Monster High® Apptivity™
2012
Monster High® Apptivity™
Digital game played with physical NFC figures on a tablet. TAGIE Award: Excellence in Electronic Toy or Game Design.

EdTech & Mobile

Screen-based play is best when it's encouraging creativity, teaching skills, and inspiring the imagination.

Tynker® x Barbie™ Coding Experience
2018
Tynker® x Barbie™ Coding Experience
Coding curriculum reaching 1M+ kids.
Barbie I Can Be App
2011
Barbie I Can Be App
Mobile game featuring 3 of Barbie's careers.
Barbie® Fashionistas™ Swappin' Styles® App
2010
Barbie® Fashionistas™ Swappin' Styles® App
Mobile app for customizing Barbie fashions.

Interactive Narrative

Before any of the above, there was this: early experiments in what storytelling could look like when the audience makes choices.

Voyeur
1994
Voyeur
Pioneering narrative game with live actors and 3D environments. Interactive Arts & Sciences Award.
Voyeur II
1996
Voyeur II
Live-action interactive mystery.